Introduction to marketing /
Dann, Susan J.
Introduction to marketing / Susan Dann, Stephen Dann. - Milton, Qld. : Wiley, 2004. - xviii, 478 p. : col. ill. ; 26 cm. + 1 CD-ROM (4 3/4 in.)
Accompanying CD-ROM entitled: Eagle Boys Pizza integrative case to accompany Introduction to Marketing.
Includes bibliographical references (p. 447-449) and index.
For first-year undergraduates.
047080064X (pbk.)
Marketing--Textbooks.
658.8 DAN
Introduction to marketing / Susan Dann, Stephen Dann. - Milton, Qld. : Wiley, 2004. - xviii, 478 p. : col. ill. ; 26 cm. + 1 CD-ROM (4 3/4 in.)
Accompanying CD-ROM entitled: Eagle Boys Pizza integrative case to accompany Introduction to Marketing.
Includes bibliographical references (p. 447-449) and index.
For first-year undergraduates.
047080064X (pbk.)
Marketing--Textbooks.
658.8 DAN