Normal view MARC view ISBD view

Essentials of services marketing

Wirtz, Jochen

Essentials of services marketing Jochen Wirtz, Patricia Chew & Christopher Lovelock - 2nd edition - 679 pages illustrations 28 cm

Includes bibliographical references and indexes.

ISBN: 9789810686185 (pbk.)

Subjects--Topical Terms:
Service industries--Marketing.

Dewey Class. No.: 658.8 WIR

Print
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)