Essentials of services marketing (Record no. 22450)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00910nam a22002657a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KKBBM |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230921112447.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210303b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789810686185 (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | DLC |
| Modifying agency | KKBBM |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.8 WIR |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wirtz, Jochen |
| 9 (RLIN) | 12769 |
| 245 10 - TITLE STATEMENT | |
| Title | Essentials of services marketing |
| Statement of responsibility, etc. | Jochen Wirtz, Patricia Chew & Christopher Lovelock |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd edition |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Singapore |
| -- | New York |
| Name of producer, publisher, distributor, manufacturer | Pearson Education South Asia Pte Ltd. |
| Date of production, publication, distribution, manufacture, or copyright notice | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 679 pages |
| Other physical details | illustrations |
| Dimensions | 28 cm |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Service industries |
| General subdivision | Marketing. |
| 9 (RLIN) | 12770 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Chew, Patricia |
| 9 (RLIN) | 12771 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lovelock, Christopher H. |
| 9 (RLIN) | 12772 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | PERPUSTAKAAN KOLEJ KOMUNITI BUKIT BERUANG | PERPUSTAKAAN KOLEJ KOMUNITI BUKIT BERUANG | New Materials Shelf | 03/03/2021 | 91.90 | 658.8 WIR | 0011205 | 03/03/2021 | 03/03/2021 | Books |