International retailing / Brenda Sternquist, MICHIGAN STATE UNIVERSITY, Elizabeth B. Goldsmith, Ph.D., FLORIDA STATE UNIVERSITY.
Material type:
TextPublisher: New York City : Fairchild Books, 1998Description: pages cmContent type: - text
- unmediated
- volume
- 1563671034
- 381.1 STE 23
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PERPUSTAKAAN KOLEJ KOMUNITI BUKIT BERUANG New Materials Shelf | NFIC | 381.1 STE (Browse shelf(Opens below)) | Available | 01877 |
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| 380.14591 GEE The travel industry/ | 381.1 MUH Mengurus gerai pameran / | 381.1 MUH Mengurus gerai pameran / | 381.1 STE International retailing / | 381.10687 DON Merchandise buying and management / | 381.142 MFA 15 teknik efektif internet marketing / | 381.142 MFA 15 teknik efektif internet marketing / |
Revised edition of International retailing, c2007.
Includes index.
Acknowledgments -- Overview -- Internationalization of retailing -- Strategic retail expansion -- Location factors -- Culture and consumer behavior -- Developing and emerging countries -- Licensing, franchising, and strategic alliances -- Multinational markets -- Retailing in the Americas -- United States -- Canada, Mexico, Central America and the Caribbean -- South America -- Retailing in Europe, Asia, Africa, Australia, and the Middle East -- Europe and Russia -- The Middle East and Africa -- Asia, Australia, and Oceania -- Future of international retailing -- Prognosis for the future -- Glossary -- Index.
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