Beyond traditional marketing : innovations in marketing practice /
Kashani, Kamran
Beyond traditional marketing : innovations in marketing practice / lead author and editor, Kamran Kashani ; contributors Jean-Pierre Jeannet ... [et al.] - Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, 2005 - xvi,308p. ; ill. ; 21cm.
Includes bibliographic references and index
Value chain marketing / Jean-Pierre Jeannet -- Countering commoditization : value-added strategies and aligning with customers / Kamran Kashani -- The marketing of services : how is it different? / Jacques Horovitz -- The missing "P" in the marketing mix : putting passion into brands / Dominique Turpin -- Beyond beating competition : shaping markets for profitable growth / Adrian B. Ryans -- New frontiers in pricing for profit / John Walsh -- Beyond the matrix : an organization-wide solution for creating and sustaining customer value / Sean Meehan
0470011467 (pbk.) :
Marketing
658.8 KAS
Beyond traditional marketing : innovations in marketing practice / lead author and editor, Kamran Kashani ; contributors Jean-Pierre Jeannet ... [et al.] - Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, 2005 - xvi,308p. ; ill. ; 21cm.
Includes bibliographic references and index
Value chain marketing / Jean-Pierre Jeannet -- Countering commoditization : value-added strategies and aligning with customers / Kamran Kashani -- The marketing of services : how is it different? / Jacques Horovitz -- The missing "P" in the marketing mix : putting passion into brands / Dominique Turpin -- Beyond beating competition : shaping markets for profitable growth / Adrian B. Ryans -- New frontiers in pricing for profit / John Walsh -- Beyond the matrix : an organization-wide solution for creating and sustaining customer value / Sean Meehan
0470011467 (pbk.) :
Marketing
658.8 KAS