Beyond traditional marketing : innovations in marketing practice / lead author and editor, Kamran Kashani ; contributors Jean-Pierre Jeannet ... [et al.]

By:

Kashani, Kamran

Contributor(s):

Jeannet, Jean-Pierre

Material type: Text

TextPublication details: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, 2005Description: xvi,308p. ; ill. ; 21cmISBN:

0470011467 (pbk.) :

Subject(s):

Marketing

DDC classification:

658.8 KAS 22

Contents:

Value chain marketing / Jean-Pierre Jeannet -- Countering commoditization : value-added strategies and aligning with customers / Kamran Kashani -- The marketing of services : how is it different? / Jacques Horovitz -- The missing "P" in the marketing mix : putting passion into brands / Dominique Turpin -- Beyond beating competition : shaping markets for profitable growth / Adrian B. Ryans -- New frontiers in pricing for profit / John Walsh -- Beyond the matrix : an organization-wide solution for creating and sustaining customer value / Sean Meehan

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Holdings
Item type	Current library	Collection	Call number	Status	Date due
Books	PERPUSTAKAAN KOLEJ KOMUNITI BUKIT BERUANG New Materials Shelf	NFIC	658.8 KAS (Browse shelf(Opens below))	Available

Includes bibliographic references and index

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