MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01357nam a2200229 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
KKBBM |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230921112112.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
181127s2005 my a e 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0470011467 (pbk.) : |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
KKBBM |
| Language of cataloging |
eng |
| Transcribing agency |
KKBBM |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 KAS |
| Edition number |
22 |
| 090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
658.8 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
KAS |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kashani, Kamran |
| 9 (RLIN) |
6594 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Beyond traditional marketing : |
| Remainder of title |
innovations in marketing practice / |
| Statement of responsibility, etc. |
lead author and editor, Kamran Kashani ; contributors Jean-Pierre Jeannet ... [et al.] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Chichester, West Sussex, England ; |
| -- |
Hoboken, NJ : |
| Name of publisher, distributor, etc. |
John Wiley & Sons, |
| Date of publication, distribution, etc. |
2005 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi,308p. ; |
| Other physical details |
ill. ; |
| Dimensions |
21cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes bibliographic references and index |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Value chain marketing / Jean-Pierre Jeannet -- Countering commoditization : value-added strategies and aligning with customers / Kamran Kashani -- The marketing of services : how is it different? / Jacques Horovitz -- The missing "P" in the marketing mix : putting passion into brands / Dominique Turpin -- Beyond beating competition : shaping markets for profitable growth / Adrian B. Ryans -- New frontiers in pricing for profit / John Walsh -- Beyond the matrix : an organization-wide solution for creating and sustaining customer value / Sean Meehan |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| 9 (RLIN) |
5003 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jeannet, Jean-Pierre |
| 9 (RLIN) |
6595 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
