Essentials of services marketing Jochen Wirtz, Patricia Chew & Christopher Lovelock

By:

Wirtz, Jochen

Contributor(s):

Chew, Patricia
Lovelock, Christopher H

Material type: Text

TextPublisher: Singapore New York Pearson Education South Asia Pte Ltd. 2012Edition: 2nd editionDescription: 679 pages illustrations 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9789810686185 (pbk.)

Subject(s):

Service industries -- Marketing

DDC classification:

23 658.8 WIR

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	PERPUSTAKAAN KOLEJ KOMUNITI BUKIT BERUANG OPEN SHELVES	Bukan Fiksyen	658.8 WIR (Browse shelf(Opens below))	Available		0011205

Includes bibliographical references and indexes.

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