Essentials of services marketing Jochen Wirtz, Patricia Chew & Christopher Lovelock

By:

Wirtz, Jochen

Contributor(s):

Material type: Text

TextPublisher: Singapore New York Pearson Education South Asia Pte Ltd. 2012Edition: 2nd editionDescription: 679 pages illustrations 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9789810686185 (pbk.)

Subject(s):

Service industries -- Marketing

DDC classification:

23 658.8 WIR

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	PERPUSTAKAAN KOLEJ KOMUNITI BUKIT BERUANG New Materials Shelf	NFIC	658.8 WIR (Browse shelf(Opens below))	Available		0011205

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Previous	658.8 SCH Small business marketing for dummies /	658.8 SWA Promotion in the merchandising environment /	658.8 WAL Marketing strategy : a decision-focused approach /	658.8 WIR Essentials of services marketing	658.8 ZAB Precision marketing : the new rules for attracting, retaining, and leveraging profitable customers /	658.8 ZAH Asas pemasaran /	658.8007 PRI Prinsip pemasaran : perspektif global /	Next

Includes bibliographical references and indexes.

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