Beyond traditional marketing : innovations in marketing practice / lead author and editor, Kamran Kashani ; contributors Jean-Pierre Jeannet ... [et al.]

By:

Kashani, Kamran

Contributor(s):

Jeannet, Jean-Pierre

Material type: Text

TextPublication details: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, 2005Description: xvi,308p. ; ill. ; 21cmISBN:

0470011467 (pbk.) :

Subject(s):

Marketing

DDC classification:

658.8 KAS 22

Contents:

Value chain marketing / Jean-Pierre Jeannet -- Countering commoditization : value-added strategies and aligning with customers / Kamran Kashani -- The marketing of services : how is it different? / Jacques Horovitz -- The missing "P" in the marketing mix : putting passion into brands / Dominique Turpin -- Beyond beating competition : shaping markets for profitable growth / Adrian B. Ryans -- New frontiers in pricing for profit / John Walsh -- Beyond the matrix : an organization-wide solution for creating and sustaining customer value / Sean Meehan

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	PERPUSTAKAAN KOLEJ KOMUNITI BUKIT BERUANG New Materials Shelf	NFIC	658.8 KAS (Browse shelf(Opens below))	Available		05179

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Previous	658.8 DAN Introduction to marketing /	658.8 EFF Effective marketing management : using merchandising and financial strategies for retail success /	658.8 HIA Marketing kit for dummies /	658.8 KAS Beyond traditional marketing : innovations in marketing practice /	658.8 KOT Marketing insights from A to Z : 80 concepts every manager needs to know /	658.8 KOT Principles of marketing/	658.8 KUN Merchandising : theory, principles, and practice /	Next

Includes bibliographic references and index

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